Privacy Policy

1. Who We Are

Unity Health Plans of Michigan is a licensed health insurance agency operated by Jeffrey Miller, located at 217 E 24th St, Suite 102H, Holland, MI 49423. We help individuals and families in Greater Ottawa and Allegan County find health and Medicare insurance coverage. We can be reached at (616) 218-4600.

2. Information We Collect

We may collect the following types of personal information when you use our website, contact us, or request a consultation:

• Contact Information: Name, mailing address, email address, and phone number.
• Health & Insurance Information: General information about your insurance needs, coverage preferences, or current coverage — only as needed to provide a quote or recommendation.
• Website Usage Data: Pages visited, browser type, device type, and general geographic location (via analytics cookies, if enabled).
• Scheduling Data: Appointment information collected through our online booking system (YouCanBook.me) when you schedule a consultation.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide insurance consultation services.
• To prepare and deliver personalized insurance quotes or recommendations.
• To schedule and confirm appointments.
• To follow up regarding plans you expressed interest in.
• To improve our website and better serve our clients.
• To comply with applicable legal and regulatory requirements.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. How We Share Your Information

We may share your information only in limited circumstances:

• Insurance Carriers: If you request a quote or enroll in a plan, we may share necessary information with the relevant carrier(s) to process your application.
• Service Providers: We use third-party tools such as our website hosting provider and scheduling platform (YouCanBook.me). These providers only receive data necessary to perform their services and are required to protect it.
• Legal Requirements: We may disclose information if required by law, court order, or governmental authority.

5. Cookies & Website Analytics

Our website may use cookies — small text files stored on your browser — to understand how visitors use our site and to improve the user experience. Types of cookies we may use include:

• Essential cookies: Necessary for the website to function properly.
• Analytics cookies: Help us understand page traffic and visitor behavior in aggregate (e.g., via Google Analytics). No personally identifiable information is stored in analytics cookies.

You may disable cookies through your browser settings at any time. Disabling cookies will not prevent you from using our website but may limit some functionality.

6. Third-Party Links & Services

Our website may contain links to third-party websites or services, including insurance carriers, CMS.gov, Medicare.gov, and our scheduling platform. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

7. How We Protect Your Information

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

• Secure HTTPS encrypted website connection.
• Limiting access to personal information to only those who need it to serve you.
• Using reputable, security-conscious third-party platforms for scheduling and communication.

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

8. Your Rights & Choices

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your information, subject to certain legal limitations.
• Opt out of marketing communications at any time by contacting us directly.

To exercise any of these rights, please contact us at (616) 218-4600 or via our contact form.

9. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10. HIPAA Notice

To the extent that we handle Protected Health Information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA) in connection with insurance enrollment or benefits services, we comply with all applicable HIPAA requirements. We use and disclose PHI only as permitted or required by HIPAA and applicable Michigan law.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:

• Jeffrey Miller · Unity Health Plans of Michigan
• 217 E 24th St, Suite 102H, Holland, MI 49423
• Phone: (616) 218-4600
• Website: www.unityhealthmi.com
• Office Hours: Monday – Friday, 8:00 AM – 5:00 PM